Brand and Myth (Original PDF from Publisher)

Description

By Stefan Waller

Brand and Myth

A Cultural-Philosophical Consideration

Brands reflect the desires of the modern individual. In Nike, it’s the hope of achieving success by simply doing it; in a Mercedes, it’s the pursuit of status; and in a MasterCard, it encapsulates the longing for those moments that cannot be bought with money (but for which you still need money). The list can go on for a long time. Despite the fact that these brand messages are understood across various cultures, they have played a secondary role in cultural-philosophical debates. To professional thinkers, brands appear, at best, as banal and, at worst, as instruments in a malign illusionary context. They are seen as expressions of capitalism, something to be viewed critically, and thus rejected. From a more neutral standpoint, the engagement with brands is understood as a subject of business administration, marketing, and design, and therefore considered outside of one’s own area of expertise.

Product Details

• Publisher ‏ : ‎ Springer (March 18, 2025)
• Language ‏ : ‎ English
• Paperback ‏ : ‎ 140 pages
• ISBN-10 ‏ : ‎ 3662706776
• ISBN-13 ‏ : ‎ 978-3662706770